From Ashley Gurbal-Kritzer at the Tampa Bay Business Journal on June 26 2019:
Jonathan Daou has been working to revitalize St. Petersburg's Edge district since 2013, renovating and fill the storefronts with experiential retailers and restaurants that can hold their own in the e-commerce era. Now, it's time for the next wave of development: hotels. Daou is partnering with DevMar Development on a new 11-story, 140-room boutique hotel at First Avenue North and 11th Street North that will bear Marriott's Tribute flag. The Tribute flag, Daou said, is for hotels that pay homage to their surrounding neighborhoods, and this one will be a tribute to the Edge district.s.